RePlay is America’s monthly magazine for the coin-op amusement game business. Its news and features are directed primarily at the U.S. market, reporting this industry’s news to manufacturers, distributors and operators of games, jukeboxes and attractions at locations ranging from single sites to large-scale family entertainment centers (FECs) and other out-of-home entertainment venues.
Founded in October of 1975, RePlay enjoys a premier status among the journals covering this field, consistently carrying more advertising pages keyed to amusements than its competitors year after year after year.
Combining timely market coverage with attractive, easy-to-read graphics, RePlay’s organized flow has something for every professional route operator and game center owner, whether they’re speedy readers, machine shoppers or industry scholars.
From its Players’ Choice (most-played games chart) all the way to its popular Buyers’ Bulletin used machine and services ad section, RePlay’s arrival on the desks of its subscribers is eagerly awaited twelve times a year. Special editions include the spring Amusement Expo showbook, the fall IAAPA (“Parks Show”) convention issue and January’s Annual Directory.
While the majority of the news, features, entertainment and research articles are generated by the magazine’s own writers each month, prepared publicity and story suggestions are cheerfully accepted for publication review from outside sources. Deadlines for both editorial submissions, as well as advertising, fall around the 10th of the month prior to the issue’s cover date.
MARKET PENETRATION:
Over 2,000 issues of RePlay are circulated each month with approximately 95% distributed in North America, the balance going into offshore markets. As a business journal, RePlay’s advertising is of great value to readers who invest time and resources in an industry where the word “novelty” is taken quite seriously. Perhaps the best testimony to RePlay’s status is the fact that apart from a number of free advertiser checking copies and several hundred promotional copies sent to potential subscribers, the vast majority of its circulation is fully paid up front. Not only does your ad message reaches over 2,000 buyers, the paper quality and print reproduction are outstanding!
ADVERTISING:
Year after year, RePlay has outdistanced its competitors in the number of advertising pages run on amusement games and accessories. Years of repeat business prove that customers are pleased with results. Its very success in the volume of ads placed over the years has traditionally kept advertising costs down. Contact advertising director Barry Zweben at [email protected] or phone 818/776-2880 to get details on prices, sizes and specs.
Each magazine closes for materials about the 10th of the month prior to the monthly date of the issue itself. Frequency discounts are offered. Payment terms are 30 days for customers with a proven credit history. New advertisers are asked to pay in front by check, PayPal or wire transfer until a credit history is established.
Most advertisers deal directly with the magazine, often using outside art houses to prepare digital ad files (print-quality, high-resolution JPEG and PDF files are preferred; CMYK if full color). However, RePlay also offers its own art services for those who need help in constructing professional-looking ads. they simply select a size, email or fax wording and leave the rest in the magazine’s hands. This is especially true with used equipment ads and other “nuts and bolts” notices that appear in our lower-priced Buyers’ Bulletin section often called “the Blue Pages.”
When you combine the attention to detail and design of the in-house prepared ads, the top-notch agency advertisements provided by clients, the eye-catching graphics and design of the many news and feature pages, and the quality paper and spot-on printing, RePlay Magazine is a visual winner where you want your company and products seen!
WE’RE HERE FOR YOU!
RePlay gives the amusement machine industry honest reporting and a solid cause-and-effect advertising vehicle. . . and the industry seems to agree, judging by the magazine’s track record. Our staff is always happy to provide any additional information you may need regarding subscriptions, press releases, advertising and, of course, the industry in general. We may be reached by telephone at 818/776-2880; our fax is: 818-776-2888. Mailing address is: P.O. Box 572829, Tarzana, CA 91357; shipping is: 18757 Burbank Blvd. #105, Tarzana, CA 91356.
Our email address is [email protected].