Betson Enterprises hosted its first-ever Team Sales Summit earlier in September in St. Charles, Ill., coinciding with the AAMA’s Annual Gala and Trade Show. Betson sales, marketing and finance staff gathered for two full days to learn, discuss and share new strategies to better service and meet the needs of today’s evolving customer.
“With 14 offices nationwide, we don’t always have the opportunity to have our entire team in one place,” said Jonathan Betti, VP of Sales and Marketing. “The AAMA Gala afforded us the opportunity to meet as a group as well as introduce more of our organization to the fantastic work the AAMA does for our industry, especially in support of charity.”
The event focused on sales tool technology training, best practices and education on new products. Raw Thrills President Eugene Jarvis hosted the event’s keynote presentation, and attendees also participated in workshops, breakout sessions and networking time with each other.
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