Urban Air Adventure Parks’ CEO Michael Browning was among the key speakers during the first day of ShowUp, the virtual trade show and convention that started yesterday, Feb. 1, and runs through tomorrow, Feb. 3.
He discussed with Bob Cooney how Urban Air created its Learn and Fly after-school program, a new idea that cements the company in its communities while diversifying its offerings during a tough period for businesses.
Urban Air went ahead and got certified as a daycare last year – complete with assistance from state-certified teachers or tutors and even a bus to pick kids up from school (or homeschool). “Our goal is to pick up 120 kids a day per location around the country,” Browning said. “Franchisees are really excited about it.”
Some positives the company touts in their program… it gives kids the socialization they need; allows them to get back on a routine; and rewards them with “recess” at Urban Air when their work is done. That work includes things like hands-on STEAM projects (that’s Science, Technology, Engineering, Arts and Math for the uninitiated).
Urban Air is also working on partnering with established local daycares that might be at full capacity. “You’ve got to be willing to experiment and try things,” Cooney said. Added Browning: “The business isn’t going to go under because one idea doesn’t work.” He had the idea at the beginning of the pandemic while thinking about doing more than just entertainment and exercise.
“Nobody has brought kid-based, family-based businesses together so they can all serve the family well,” he said. That’s exactly what Urban Air intends to do. Learn more at www.urbanairtrampolinepark.com/learnandfly.
